Serotonin Sam
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Happiness is not a goal. It's a remembered rhythm. Happiness Trainer

Happiness is not a goal. It's a remembered rhythm. Happiness TrainerHappiness is not a goal. It's a remembered rhythm. Happiness TrainerHappiness is not a goal. It's a remembered rhythm. Happiness Trainer

 Expert Happiness Trainer who empowers individuals, teams, and communities to re-align with the joy that is always available—

About Sam

Happiness Trainer - Speaker - Coach

Serotonin Sam—also known as Sam Dombrock—is a dynamic force of nature in the field of joy activation and personal transformation. A gifted retreat facilitator and workshop facilitator, a captivating inspirational speaker, and an intuitive coach, Sam is devoted to helping individuals and groups shed the weight of the past and re-align with their innate happiness.


Her infectious energy, grounded wisdom, and sense of humor make every engagement unforgettable. Whether she’s leading interactive sessions on happiness, resilience, or personal growth, Sam brings laughter into learning and turns insight into inspiration. Her work is not just about feeling better—it’s about remembering how to be whole again.


In every room (and outside), Sam cultivates warmth, connection, and clarity. As a Keynote Speaker Sam has the ability to translate deep concepts into simple, relatable experiences which allows participants to absorb transformational tools with joy, ease, and fun.


As a one-on-one coach, Sam becomes your fiercest cheerleader and your most loving mirror. She champions your goals with precision and presence, guiding you with compassionate accountability and unwavering encouragement. Her coaching is not prescriptive—it’s harmonic. She listens for the music beneath your words and helps you retune the instruments of your life.


With a rich tapestry of life experience and professional training, Sam meets each person with empathy, presence, and a non-judgmental heart.


Are you seeking someone to energize your next retreat, uplift your audience, or guide you through personal transformation?
Then you’re in the right place. Serotonin Sam brings science, soul, and a whole lot of inspiration. Book her for your next event as a Happiness Trainer, Speaker, Retreat Facilitator, Workshop Facilitator—or step into coaching—and step into the best version of yourself.

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Serotonin Sam

Ohrigstad, Limpopo, South Africa

+27 (0)78 919 4244 serotoninsamsays@gmail.com

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